Elayne Cronin, Ph.D. is a creative director based at Capital Energy (capitalenergy.io) whose work is rooted in her career as a professional photographer and documentary filmmaker. She collaborates with visionary founders and innovators—people bringing something new into the world—to craft strategic, emotionally resonant visuals that elevate their mission and voice.
Elayne’s approach blends aesthetic precision with documentary authenticity. She doesn’t just make things look beautiful—she creates work that connects, that captures the energy behind a business, and that tells a deeper story. Her global experience as a filmmaker, combined with her background in documentary photography, gives her a unique ability to distill complex ideas into compelling visual narratives.
She has a deep respect for blue-collar work, the trades, and the grit and determination it takes to build and sustain essential industries. That appreciation grounds her storytelling in real-world experience and honors the people whose labor drives innovation.
Elayne specializes in working with founders because she’s inspired by the courage, clarity, and creative risk it takes to build something from the ground up. Her work is designed to reflect and amplify that bold, visionary spirit.
She is currently developing This Decarbonizing World, a short-form documentary series that follows industry professionals and community activists as they navigate the human challenges of the global energy transition. Through intimate interviews, dynamic street-level footage, and insider looks at policy debates, the series delves into personal stories, tough choices, and high-stakes battles that are shaping the path toward a decarbonized future.